Research On The Handling Of Food Safety And Public Opinion Crisis In The New Media Era

As the saying goes: "Food to safety first." Food safety issues related to the health and safety of people, and people’s lives, is always hot and the focus of social problems and the widespread media attention. In everyone may become a "reporter" in the new media age, food security network hot events, the moment of occurrence of major events of public opinion sensitive test of the emergency response capacity and food regulatory authorities. Correct and reasonable monitoring of public opinion and disposal of food safety incidents, for the elimination of confrontational and irrational negative public opinion, create a new image of food and drug administration is important.After I graduated news media have had business experience, and now in the food and drug regulatory authorities in the frontline journalism and propaganda work, the work of the news media and the characteristics of government departments are very familiar with. In this paper, the government crisis public relations as a starting point, the Food Safety Supervision and crisis management combine research, a comprehensive literature research, case studies and other methods to journalism, communication, sociology, public relations as the theoretical basis, first, define a number of concepts of new media, food safety, public opinion crisis, analyzes the new media era public opinion features food safety, problems, and Jinan in recent years, public opinion, media events related to the actual case, discussed the crisis to public opinion challenge and Enlightenment of public crisis management to bring, and finally, the text explores the basis of the previous food safety crisis the media, public opinion and disposal methods coping skills in order to provide a reference to the work of food safety, food safety supervision department of public opinion management aspects.In this paper, the present situation when the new media era public opinion to analyze the use of the train communication theory, public school agenda-setting theory, the "spiral of silence" theory and the "group polarization" phenomenon describes the new media era public characteristics of public opinion, Status and problems of food safety incidents in the news media present in Jinan City, and disposal of food safety monitoring public opinion through public opinion on food safety analysis clarifies the operational mechanism of food safety crises of public opinion from the resonance effect of old and new media, and that the media and government should cooperation and win-win relationship. Public opinion on food safety crisis management policy analysis of this part, I believe that the food crisis of public opinion, the disposal of regulators including the key to do top-level design, access to information published by the initiative, good use of the new media sound to accurately respond to vague and set a new agenda to achieve "From Adversity to Opportunity" and the establishment of public opinion linkage emergency system, unified release of the truth and so on. The research shows that government departments in responding to emergencies and crisis communication, government recognition of the risks as well as the method of communication with the media, and crisis communication strategy is essential conducted through the media and the public, government departments have public opinion crisis propagation mechanism, focusing on crisis communication and crisis management skills to repair, to help the government to properly deal with the daily work of public opinion crisis, to avoid the improper disposal of public opinion influence the government’s credibility.