Research On Corporate Public Opinion In New Media Environment

Since2009, the rise of microblogging as a major force in the emerging online media, so that enterprises are facing public opinion environment has undergone enormous changes, showing a sudden, diversity, complexity, and other characteristics. Given the emerging online media has spread fast, broad participation, interactive, and many other features, provides for the general public to express their views to enjoy, passing the likes and dislikes of channels, which is likely to cause huge damage to the reputation of the image of the parties or individuals and businesses irreparable economic losses. So, how to fully grasp the propagation of an event of public opinion, public opinion crisis early warning and response to emergencies, the disadvantage into advantage, and actively guide himself in a favorable public opinion, public opinion sudden crisis early warning and response, enhance corporate reputation has become an enterprise network information age a new topic operations.For businesses, the corporate image is each company’s intangible assets, corporate image is a benign long-term maintenance savings, but also long-term investment of Once the outbreak of public opinion, it will seriously affect the company’s reputation and image, and therefore to establish an effective early warning and response mechanisms for network public opinion in the current network environment is very necessary. In view of this, this article from the perspective of communication, public opinion in2013occurred in corporate work, for example, combines sociology, management knowledge, to explore the characteristics of public opinion and public opinion occurred in response to business principles and effective response methods.This thesis is divided into five parts, the first chapter is mainly on the research background, significance value, domestic and international research, the feasibility analysis and papers innovations are introduced. The second chapter focuses on the theoretical aspects summarized narrative, this article comes to public opinion, public opinion defined the network, and opinion leaders in the new media environment agenda-setting theory, spiral of silence theory are reviewed. The third chapter of the enterprise under the new media environment of public opinion an overview of the seriousness of the conduct business under the definition of public opinion, new media, trends, and a brief overview of the new media environment. The fourth chapter in the first half of2013the number of hotspots public opinion to resolve how to deal with public opinion and corporate distribution, how to deal with effects to2013Hansen Simotang carcinogenic event review process, analyze business process failures and deal with the merits of the, concluded that the enterprise network in response to the negative aspects of public opinion is weak. The fifth chapter from both their own and external aspects, to explore how to deal with corporate public opinion.