Research On The Microfinance Marketing Problem Of Rural Credit Cooperatives In Y County

Market economy continuous development and reform of the financial system, prompting microfinance status also gradually improve, improve the rural financial system, provide relevant technical support and funding to the development of the rural economy, improve the people's living standard, the process of integration of urban and rural areas by gradually accelerated. In the process of the development of the rural economy, although microfinance achievements of some achievements, but there are still a lot to the lack of system functions, the lack of microfinance institutions focus on the main drawbacks. These deficiencies also contributed to the development of the rural economy in an unfavorable situation.This paper selects Y County as the actual case, analyzes the development of micro credit in the area. According to the research data, y county not only of market demand and the level of regional economic development of investigation and analysis, takes its essence to learn from the successful experience of foreign microfinance business development, establish and improve the risk early warning mechanism, adjust the operation and management mode, reduce market risk, improve rural social and economic benefits. This paper using SWOT, combining 4P and 4C marketing strategy, micro credit sales and financial products are described in detail, and formulate the corresponding solutions, in order to achieve perfect and improve the system of rural microfinance, improve the level of development of the economy in the rural areas.