The Analysis Of Operation Mode Of P2P Online Lending Platform Taking The CreditEase Company For Example

For a long time,financing difficulties are important factors restricting the development of small enterprises in China.It is difficult for mall enterprises and individual consumer obtain the traditional financial institutions loans,the main reason is caused by a lack of small enterprise credit,less assets and less collateral,lack of collateral.In addition,with China's growing middle class,the demand for money also increase,but because of China's limited investment channels,high capital requirements,low income,broad middle class cannot get satisfactory financial needs.The emergence of P2 P lending provides a new way for small enterprise financing and middle-class finance.In recent years,with the rapid development of P2 P lending industry in China,the corresponding problems also appear frequently,such as platform collapse,the boss fled,illegal financing.According to wangdaizhijia statistics,in 2015,there are almost 900 platform have problem,it accounted for more than half past problems.This paper take CreditEase as an example,analyzes its operation mode.as China's earliest P2 P lending company,it has become a big domestic P2 P lending company after development of nine years.However,due to the lack of domestic regulatory policies and the operating model itself,CreditEase also have some problems in development process,such as,illegal fund raising,illegal guarantee and network risk.This article consists of five parts,the first part is introduction,mainly describes in this paper,the research background and research significance,research methods and research content and so on.Second part elaborates development of domestic and foreign online P2 P lending from several aspects,such as definition,characteristics of online P2 P lending,and tells some domestic P2 P development model,such as pure online mode,pure offline mode and online mode.The third part mainly discusses the case company,including company background,products,company operation mode and risk control.The fourth part is the key section,this paper discusses the CreditEase company operating model problems and the causes of the formation of problems;CreditEase operating model including two types,creditor's rights transfer mode and online mode,the creditor's rights transfer mode,the main problem is illegal fund raising and illegal securities issuance and illegal guarantee,problems of the online model is associated with the parent company over and network risk.The last part is conclusion and suggestion part,advances some suggestions on the problems existing in the operation mode and to summarize the article.