A Research On The Marketing Strategy Of Creditease Products

Independent financial adviser has sprung up in the financial market when the economy and the financial market of China are rapidly developing. As a result, it has opened up a new path for private lending in China. Because Independent financial adviser has provided a dedicated personal financial service through formulating special financial solutions, it has opened up the financing needs of investors and meet the financing needs of investors.Independent financial adviser is very short and very young in our country, so it has faced with opportunities, challenges and other complicated conditions. I will introduces the history and product marketing theory of independent financial, in-depth analysis and explore solution by typical case.In this paper, I will take CreditEase as an example to analysis its financing products marketing management in the market operation.I have used the SWOT analysis to analysis its financing products marketing management strengths, weaknesses, opportunities and challenges with CreditEase data. Finally I have provided some improvement suggestions to CreditEase, hoping to help CreditEase on financing products marketing management...