Lianqiang International Kunming Branch's Business Strategy Research

The 21st Century is the era of knowledge economy as an important feature, the market economy is highly developed, and the enterprises have become the main body of the market economy. The healthy development of enterprises can not be separated from scientific and effective management, so it is very important to strengthen the management and enhance the competitiveness of enterprises. Enterprise management, strategic management is one of the most important part of any business needs a strategy to guide and help, to ensure that the business objectives of the implementation and sustainable development of enterprises. Therefore, the research on the business strategy of different enterprises has obvious practical value.This paper according to the theory of strategy, use PEST analysis, Porter's five forces analysis, resource and capability analysis, SWOT analysis and other tools of strategic analysis, use literature analysis, case analysis, field survey and other research methods, take Synnex Technology International Kunming Branch for example, introduced the basic situation and operation situation and existing problems of foundation, analysis of the company's internal and external environment, selection and positioning of the company's business strategy, developed a long-term business objectives, propose the implementation of safeguard measures of business strategy.