Research On Operation And Management Mode Of Leisure Agriculture Under The Background Of E-commerce

With the popularization of the Internet technology in our country,the e-commerce model associating with it has also been developing rapidly.On the basis of developing agriculture and tourism which is advocated by the government,the formation of e-commerce model has promoted the development of rural leisure agriculture.E-commerce model brings the opportunity to develop the rural leisure agriculture,but meanwhile,it also puts forward a huge challenge to the operation and management mode of rural leisure agriculture.E-commerce has brought a new change to the leisure agriculture,while the global e-commerce platform has provided a broader stage for the operation and management mode of leisure agriculture.Under the background of e-commerce,on the one hand,more and more young people from rural areas take the initiative to join the e-commerce and become the pioneer of rural e-commerce,trying to find out the operation and management mode which is adapted to the times;on the other hand,more traditional agriculture is also influenced by e-commerce and forms a new mode of operation and management.For rural leisure agriculture,the existing market positioning and competitiveness are forced to innovate at the background of e-commerce.From the perspective of the development of leisure agriculture in our country,the study on operation and management mode is the most important part in the self-improvement of leisure agriculture,because the traditional operation and management mode of leisure agriculture is bound to be impact at the background of e-commerce.The development of leisure agriculture should be adjusted to the trend of e-commerce and persist in making innovations in operation and management mode,in order to adapt to the external environment and enhance the competitiveness.This article first to the leisure agriculture and the electronic commerce related concept elaboration,and analyzes the related domestic and foreign research present situation.Then the analysis of the nature,characteristics and main types of the leisure agriculture management model in our country,and the deficiency of the management mode of leisure agriculture in our country.And through the study of the impact of e-commerce on leisure agriculture and its management mode,the integration of e-commerce to improve the management mode of leisure agriculture.The analysis of the elements of leisure agriculture management mode,combined with the related concept of "Internet plus",creatively putforward the background of e-commerce leisure agriculture e-commerce + "management model.For more in-depth research under the background of electronic commerce of leisure agriculture management mode,in Jinzhai Xiao Nanjing leisure agriculture e-commerce development plan for example proposed for electronic business under the background of leisure agriculture in Xiao Nanjing management mode.And hope to guide the future development of China's leisure agriculture management mode,combined with the electronic business background,and constantly improve their own management mode,in order to adapt to the times.