The Study Of B2C E-businesses Enterprise Performance Evaluation Based On EVA

Along with the overall popularity of the Internet and the increasing number of online shopping in our country,B2 C e-commerce transaction scale enlarge.Using Internet,B2 C E-businesses break the time and space constraints in traditional trading.This new way of trading attracts a large number of consumers and causes high attention.Many investors will focus on enterprise performance when they invest.It cannot fully reflect the enterprise performance that using financial index method to evaluate.The financial index method reflect enterprise's cost and ignore the hidden cost.Sometimes it will cause the accounting distortion.It is a short-term behavior to value.And it may cause negative effect in the sustainable development.EVA just can make up for the deficiency of the traditional index method.The value of the shareholders is the center.Only when the profit is higher than the cost of its capital,it has created a value for the shareholders of the enterprise.Contrary,the EVA is a long-term behavior of the enterprise performance evaluation.It reduce the frequency of the occurrence of short-term behavior of the enterprise operators.B2C E-businesses have unique characteristics.So when we make the performance evaluation of the EVA,we must do some accounting adjustments,so that the EVA evaluation can be better applied to B2 C E-businesses.This paper selects Dangdang as case column,because it is very famous and established early.When calculating the EVA of Dangdang from 2010 to 2014,we adjust the TC,NOPAT and WACC.So the analysis is carried out.So we analyze the EVA and the problems that the EVA performance evaluation reflects.This also inspirates the B2 C E-businesses.Finally this draw the conclusion.EVA has better explanatory power to evaluate the operation of the enterprise,on the other hand it can find driving factors and solve the problems in the enterprise management.So it can improve business performance,increase enterprise value.