Research On The Private Banking Marketing Strategy Of G Commercial Bank Nanchang Branch

With the rapid development of China’s economy,and the increasing accumulation of household wealth,especially the growing high-income groups,China has gradually formed the group of wealthy level.Those people have become all banks’favorate target customers.The steadily increasing number of high net-worth individuals has laid a solid foundation for the development of private banking business.In addition,our state strongly support the financial services industry,and gradually decontrol the restrictions in other industries involved in the banking sector,it also makes for the creation of a favorable external environment.Foreign banks and domestic banks are competing for high net-worth client market,and the domestic banks have also been developed from the initial exploratory trial,in turn to develop the characteristics of professionalism,depth of excavation of the customers’ needs and the value of private banking system.Nanchang,Jiangxi Province,the political,economic,cultural and scientific center of the province,with the east and west,has a unique strategic position and communication hub of the area,and it is one of the largest economic center in central China.Meanwhile,Nanchang is an important financial center,and commercial central terminal station.However in the banks of Nanchang,the private banking business is still in its infancy,the level of marketing and customer maintenance is still at a lower level than the first-tier cities and coastal areas.In the private banking market,whether G Bank Nanchang Branch can make a chance or even make further development is a problem.Therefore,this article select the G Bank Nanchang Branch which is of the top three as the main research object.To explore private banking product marketing strategy,to break the bottleneck of business development,and to improve operational level,even for the other banks’ private banking business to get an enlightenment through the study.This paper uses the example-comparative research methods,with the private banking products marketing strategy of other state-owned banks and joint-stock banks for a more detailed study,and a analysis of G Bank Nanchang Branch Private Banking of external and internal environment,together with the development issues.On this basis,we use SWOT analysis,integrate and develop a feasible and effective marketing strategies in line with the actual operation,in order to improve our competitiveness in the fierce competition.As a long-time private banking worker,I hope this paper will give the relevant institutions and persons engaged in the private banking business some inspiration and help.