Internet Financial Support Of China's "Three Agricultural" Development Mode Research

At present,the "Internet +" has penetrated into various industries in China.And as the core of economic hub-financial sector began using the Internet to serve the public.The emergence of the Internet financial is not just a simple traditional Internet bank,but the Internet platform to engage in financial business.With the extensive application of Internet technology,the technology on the formation of the Internet financial development model is also more diversified,such as P2P platform,electric business platform,the raise pattern.As a new form of financial,Internet financial try to solve the financial difficulty in countries already a long time,such as the problem of "agriculture,rural areas and farmers" financing and pratt&whitney financial issues.Development of China's "three rural" issue has always been a national focus on the subject,under the traditional financial system,"three rural" emerge in the development of farmers' financing difficulty and high cost of resource allocation distortion,covering,such problems as lack of risk control and the general lack of credit reporting system.Due reasons,under the condition of the farmers lack collateral and guarantees,traditional financial institutions can't through the existing credit system for farmers and agribusiness loan.Farmers and agribusiness capital requirements were not met,more difficult to expand production.How to solve the information asymmetry is the traditional financial services has been facing the problem.The emergence of the Internet financial through large data set up credit system,solved the problem of asymmetric information.And with the increase of farmers income available,in terms of finance and investment demand is rising.And the traditional financial institutions financial threshold is very high,enables the farmers cannot meet the demand for investment.Internet financial has the characteristics of pratt&whitney financial,derive a lot of small financial financial products,customer oriented people also has the social idle funds,including the peasants.So the emergence of the Internet financial can effectively solve the farmers and agricultural enterprises financing difficulties and problems in investment and financing,to promote the development of "agriculture,rural areas and farmers".Based on the introduction of the Internet financial supports the "three rural"development of our country,summarizes the P2P,the raise,the electric business platform,the traditional financial institutions,the Internet and circle chain Internet financial mode different effects of support the development of the "three rural".And comparing with traditional financial model,get the advantage of the Internet financial model.Then through the case analysis shows that the Internet has to borrow P2P mode finance is able to solve the problem of "agriculture,rural areas and farmers" financing.Also faces many problems in the process of support,this paper also provides corresponding Suggestions.