Clothing Marketing Strategy Based On Internet Environment And Promote Research

In recent years,the independent designer brands in the country quietly rising,and with its vitality and vigor of the form of China's textile industry has opened a new way of brand building,along with the formation of the western fashion industry and the emergence of independent designers have become the international brand name and background.And most of these brands come from certain talented designers in that time.At present,the independent designer is the soul and the pillar of the Western clothing industry creativity.China,as a country with huge garment productivity,independent designer's brands accounted for only the garment industry of the tip of the iceberg.Our country's independent designer brands as a new clothing industry in a new show,has been focused on product design and few marketing channels and ability.it is necessary to strengthen brand marketing as the independent designer of our country to get rid of the current dilemma and embarrassment.In the process of writing this paper mainly uses the literature analysis,qualitative research,questionnaire analysis and case analysis,etc.,the independent designer brands and their network marketing to make a systematic exposition.the problem is found,based on the 4C theory to create the original brand and the brand marketing strategy proposed by this paper to practice;brand communication strategy and brand promotion strategy three parts,brand personality,and strive through excellent visual communication,psychological communication and strengthen the spread of depth and other aspects to show a good brand communication effect;Through channel development strategy,social media marketing strategy to enhance the level of brand promotion.In short,the purpose of this paper is to rely on today's Internet environment,from different dimensions,including:brand personality,brand communication and promotion,etc..Through the writing of this article,we hope to provide a feasible strategy and suggestion to the independent brand value of our country.