Research On B&R Brand Marketing Promotion Based On Internet Marketing

With the world’s Internet wave, Internet marketing has been developed rapid. Compared with traditional marketing, Internet marketing has many advantages, such as extensive publicity in groups, diversity in propaganda, timeliness in communication, economic effects in investment, which is therefore favored by many companies marketing staff and is widely applied to business marketing propaganda activities. Existing some businesses have achieved great success with the advantage of Internet first-mover or strangely new marketing program in the market, and there has been a lot of classic case in Internet marketing communication. One of the core advantages of the Internet marketing is the economy while the more cost of traditional marketing methods, and Internet marketing are more sought after by SMEs. In China, small and medium enterprises plays an important role in the national economy and the very impact on the national economy, so the rise of the Internet marketing is a very good opportunities for SMEs’development, and help the rapid growth of many businesses actually.At this stage, many companies have begun the journey of Internet marketing, and the Internet marketing concept provides a theoretical basis for corporate Internet marketing, which will help enterprises to develop Internet marketing effectively and enhance their market competitiveness. Therefore, the study on Internet marketing for enterprises, especially for the SMEs marketing model, has a very reference meaning and operation value.This article begin to elaborate the content from the beginning of marketing, marketing communication, and explain the integrated marketing, relationship marketing, the long tail theory, location theory and so on in detail, and on the basis of this theoretical study this paper takes the B & R branded as an Internet marketing examples to analyzed. Based on the case, this paper summarize the marketing methods and marketing results which are applied in the process.Based on the status and characteristics of the Internet marketing research, the paper view that the Internet marketing be put in the strategic level for enterprise development in the context of Internet environment. When promoting product sales or new products to market, the enterprise should take appropriate Internet marketing solutions for publicity to be promoted and enhance their competitive advantage and strength. With tracking study on the Internet marketing case of B&R brand, this paper verifies the value and necessity of Internet marketing. Also reminds us that respect for the market and respect for customers are a prerequisite for enterprises to develop Internet marketing, only in this way could gain the acceptance of market and customer, and enterprises can be developed steady in long-term.