Discussion About The Marketing Strategy Of Pesticide

In recent years,the marketing environment of domestic pesticide market changes greatly.The government also adjusts the agriculture policy and farmers are in great need of more advanced technology for pesticide usage.Anhui is a province with a large scale of pesticide usage.The pesticide is not only the basic agricultural element but also being used greatly in agricultural production,which plays an important role in agricultural production.China advocates the green agriculture and promotes the agriculture to develop sustainably and healthily.So it is of great historical importance to keep the crop from insect damage and promote efficient,low toxic and low residue pesticide to improve the output steadily.Farmers are dominant pesticide consumers,their living in rural areas and the household mode both create challenges-good products are not tenable and farmers need good products,to the marketing activities in rural market.This paper firstly introduces the characteristics,history,the market need and supply of the pesticide.Secondly,based on the real company case and with a marketing point,this paper analyzes the situation of the pesticide market and the environment pesticide company faces in Anhui Province to find out the problems in marketing management of domestic pesticide companies and to propose solutions,which can help improve the pesticide company's marketing management ability and promote the pesticide industry's healthy development.This paper solves the problem that how a pesticide company can expand their rural market fast,exactly and efficiently to provide a scheme for a company's further development...