The Comparison On The Brand Strategy Between Chinese Private-owned And Foreign Car Industry

Along with the growth of Chinese economy,the production and sales of the automobiles increased in recent years.China has become the biggest car market in the world.Automobile industry becomes more and more important in the boost of Chinese economic development.Although Chinese automobile industry expands quickly,the high-end car market is dominated by the foreign brands.Chinese private brands only develop in the low-end market,and these brands have a weak position in the domestic market.Compare to the car market environment,human resources,financial statement,R&D capabilities etc.,the more important factor is the strategy of the private-owned brands also have some problems,so the research of the brands strategy of Chinese private-owned car industry becomes extremely important.