Study Of The National Brand Strategy For China's Medical Imaging Equipment Companies

This article discusses the current situation and development trend of medical equipment industry by analyzing the characteristics of medical equipment industries, studies the actual situation of Beijing Wandong Medical Equipment Co., Ltd, and is tailored to the development strategy for the next five years.As the pharmaceutical industry sub-sectors, the medical equipment industry has some obvious features. China's medical equipment industry after more than 50 years of development is becoming increasingly rational industrial structure and layout. Joint ventures and private enterprises have developed rapidly, and gradually formed the Yangtze River Delta, Pearl River Delta and the Bohai-rim areas, the three major industrial base areas.Along with the deepening of economic reform and opening up and economic level, China has become the world's third largest medical equipment market. Because of the largest consumer groups and the government to increase investment in health, China's medical equipment and products have broad market prospects. However, foreign brands still dominates the high-end market in China.Facing the fierce competition in the medical equipment industry in the context of globalization and economic integration, Wandong Medical Equipment Co., Ltd must seize the opportunities and streamline the various relationships in order to build international competitiveness of China's medical imaging equipment brands.