Swisscom Value Analysis

Corporate Valuation is to conduct a valuation project. The goal of this project is to carry out a strategic and financial analysis of a company and assess its value. In this paper, we have chosen Swisscom, a well established telecom company in Switzerland to conduct a valuation. Although companies provide financial reports that are in line with international financial accounting disclosure requirements. In order to conduct strategic analysis for Swisscom,we applied political, economic, social, technological, environmental and legal analysis(PESTEL analysis) and Porter's 5 forces to analyze the internal and external business environment in Switzerland and we analyze Swisscom's internal business environment and comprehensive competition ability. We calculate free cash flow(FCF) and Return of capital(ROC). We used Capital asset price Model(CAPM) to calculate weighted average cost of capital(WACC), and we used WACC to discount future cash flow to value Swisscom, which provide suggestion for the investors...