A Research On Supply Chain Strategy Management For WL Company

In today's global economic integration background, if you want to in the fierce market competition in a dominant position in the environment, only set up a scientific system of supply chain. Supply chain management has become the enterprises monopolize competition, the competition strategic choice, the reason is that it can adapt to the needs of the enterprise competition in the market.The first part of this article, by introducing the research background and significance, mainly from the benefit for enterprise entered a new phase of development, refrigeration industry to reduce costs, improve competitiveness of these two aspects elaborated; Secondly in research of the theory of supply chain, supply chain performance evaluation research, the role of performance management and performance evaluation in supply chain, etc., this paper expounds the current development situation at home and abroad. The second part, mainly from the basic concept of supply chain strategy management, supply chain strategy management to strengthen the competitive power of the enterprise two aspects elaborated the related theoretical basis; The basis of analysis of the company to carry out the strategy of enterprise supply chain management and restricting factors of its supply chain strategy management. The third part, first of all introduces the WL company, describes the company's basic situation; Secondly, this paper expounded the status of the company supply chain strategy management, mainly from two aspects of effective supply strategy and supply chain management mode. The fourth part, mainly from the communication ability, the enterprise seriously enough to supply chain related problems from two aspects analyzes the WL company did not form a supply chain strategy management thought, at the same time analyzed the WL not form a perfect upstream and downstream supply chain, supply chain strategy and enterprise strategic management system and other related problems such as strategy does not match. The fifth part, this paper puts forward the ascension WL company emphasis on the management of supply chain strategy, establishing perfect upstream and downstream supply chain system, and combined with other strategic plan, help more enterprise in the face of the important problems can quickly grasp the change of demand and can make effective response to changes in time to adapt to changes in demand.