The Research Of X Family Business Transformation Strategy In China Based On E-commerce Development

In China, the late 1970 s and early 1980 s, it launched the first wave of family-run. With the private sector in the national economy of identity, the private sector accounted for the vast proportion of the family business has made considerable progress. On the employment contribution, the proportion of private economy growing. In 1989, the whole society every 100 new jobs were in the private sector there are 0.07 people flows, by 2001, the flow of people has increased to 33 the private sector.X family business founded in 1996, more than ten years of continuous leaps and bounds, has become a production car, mobile phone chip maker, interior decoration, clothing production, large-scale commerce, catering and entertainment, logistics, warehousing, hotels, photovoltaic industry operating as one of the private enterprises. X family business how to survive and develop in the market, to find a strategic issue for their own development is the core of this article.Firstly, the theory of the development of automobiles and automotive electronic commerce, based on this research car based on the necessity and significance of the transition strategy of e-commerce development. Secondly, the X family enterprises PEST external environment, internal core competence resources to sort out, using SWOT analysis matrix and other tools give X family business transformation direction. The researchers then X family business based on strategic positioning and strategic objectives of the e-commerce development, strategic design company make the transformation level. The researchers then X family business based e-commerce development and security strategy, the company is mainly reflected in the level of integration of corporate resources to set up a profession al investment and financing companies provide financing for the company units, mainly in the operational level of the new energy vehicles, intelligent vehicles, cars supporting the development of e-commerce and other areas of better prospects, functional l evel strategy embodied in the product development, human resources, marketing, information technology and other aspects, in order to cope with the above strategies fail at the same time make a strategic reserve. Finally, summed up the significance of X family business e-commerce development strategy based on the development of hope for the family business and automobile business transformation and development play an exemplary role.