On The Innovation Model Of The Brokerage Business

The securities brokerage business, is the main channel of brokerage business, is one of the main sources of income of the brokerage business. The traditional brokerage business according to the customer request, for customers buying and selling securities, to provide services for customers, earn commissions, to provide revenue for the company. Under the background of rapid economic development in today's market, brokerage competition intensified, the industry commission rates continue to decline, the brokerage business income has shrunk significantly, the homogenization of competition the channels for brokerage services value more and more low, intermediate business of the bank, with the rapid development of the securities brokerage business form the competition, and the development of Internet banking exacerbated the market competition in the securities brokerage business, so firms should establish a mechanism to create wealth management as the center of the core business model, attach importance to the construction of the platform of the channel, improve the product library, build advanced platform branch system. The profit model innovation, service innovation, Internet financial model innovation model innovation brokerage main idea has been imperative.This article from the concept of securities brokerage business model innovation, first to the whole framework of securities brokerage business. To securities brokerage business development process, securities brokerage business development present situation analysis, and through the securities brokerage business now existing problems were summarized in this paper, and discuss direction and method of securities brokerage business model innovation. Through data analysis system of the stock brokerage business, on the basis of securities brokerage business and profit model innovation is to expand the channel of not fully developed, businesses, as well as new profit blue ocean; innovative service mode, that is, through the the existing mature business channels, deep service, expansion method and tap the potential value, in the form of service reflect the value of; Internet financial model innovation of three direction. Again through the case and data, with Guoxin Securities as an example analysis, on the moment of Guoxin Securities brokerage business situation analysis, through the process of business development, the brokerage business accounted for a percentage of the market, and Internet banking of the letter brokerage business caused by the impact of the number according to the analysis, and carries on the discussion. To chart in the form of objective, scientific show specific data to express their views, and through the case analysis of the way to validate the profit pattern innovation, service innovation, and Internet financial innovation in the mode of the stock brokerage business brought about by the real effect.