A Security Company Of Kunming Department Brokerage Business Model Research

As quickening of our country's securities marketing,normalizing,internationalizing, the securities market's competing structure happens the revolution that is profound and revolutionary. The main profitable model of securities traders are brokerage,investment banking and self-operated business. In these three businesses, brokerage and self-operated business's incomes is limited, even defective, as the influence of market cycle and market falling. At present, the sales department of securities have about 4600 throughout the country. When market is well, much of sales departments can keep profit, but when market is bad, almost all of sales departments' incomes can't pay the rents and fix costs. In some big cities, such as Shanghai, the securities companies collect commitment fee, account fees freely, some of them attract the consumers using the methods of returning commission and donating computers. The results of vicious competition lead to the more profit to consumers, the more fix costs. The well-profit period of brokerage business never come again. The securities companies comes period of meager profit, fix costs is bigger than before. What should the securities companies do when they faced the vicious competition? The low-level, out-of-order competition couldn't bring more profits, only analyze personal advantages and weaknesses, meet consumers'demands, reposition the aim of brokerage business, emphasize marketing, abandon old conception, emphasize operation management, realize brokerage business' breakthrough, that only can overcome other competitor. The securities companies enhance personal strength basis through increasing their investment on one hand, on the other hand hoping improving operation level, using present resources exploit market. The securities companies'most work is that provide better services for consumers, and carry out all kinds of activities for these aims. They establish brokerage business model that is more suitable for their development practically.With the modern economic competition more violence, this article help securities companies overcome the brokerage business'bottle-neck, change the brokerage business' old model successfully, basing on traditional businesses, then they can gain human resources, management resources, market resources that is suitable of future development. But, for 3000 securities departments, especially A security department, which pattern can best realize this aim? It must explain securities business' features in-depth and the factors of influences. Then, analyze the innovative functions and demands of A securities company department' development, and analyze which way can realize its functions. At present environment, this article brings up target-oriented suggestion to A securities company department, search for the methods that can builds new securities business model and improves whole brokerage business' level.