Based On User Experience Video Website Management Strategy Research

With the continuous development of Internet technology and innovation,the video site has become the main application in the daily life of modern people an access to information and entertainment.Video website from 2004 initial development to now basically achieve centralized,network video industry is gradually mature,although the video websites in China has obtained considerable development in terms of industrial structure,profit model,the industry also strive to seek new breakthrough game player in the business model,but in the face of external environment to promote Internet development the increasingly fierce market and its video website congenitally deficient,the homogenization of competition,copyright dispute intensified,the cost is high,the profit model tends to be single,this will inevitably lead to China’s video industry deficit condition for a long time,so to achieve the transformation of the video industry by leaps and bounds,turning to the user experience and the difference to meet the demand,increase user loyalty and stickiness of video sites,video sites to promote sustainable The development is very necessary and has practical value.Business development strategy from the perspective of the study of user experience Chinese video website.Through the brief analysis of business development and present situation of Chinese video website,mainly on the development of business were stage division,in combination of the video site itself development and external pressure of competition in the market,to further explore the video website transformation across the necessity and practical significance value.Choice of "Yue enjoy quality" and "user experience" as the core concept of development of fantastic art as a typical case,from content production,advertising,membership service,design personalized details,seamless management aspects of deep-seated analysis iqiyi how user experience throughout the business strategy from the beginning to the end,to realize the transformation of business strategy,and in the market share and account monument received the good effect.But on this basis also found iqiyi in user experience many problems existing in the course of business,for domestic video site to the user experience from the business transformation of the measure,really promote the video website of various business links to the user experience and the needs of the user to maximize meet as the core of the development and internal demand in the expansion of users based on the thorough user,the video website operators to conform to changes in the market demand,to meet user experience tremendous development platform to for the sustainable management of the domestic video website open innovation development path and strategy.