Research On The Internet Financial Development Strategy Of China Minsheng Bank Nanchang Branch

With the rapid development of science and technology,Internet Finance gradually become the developing hot spot and emphasis of financial industry.It ushered in the overall and breakthrough progress and obtains continual innovation in 2013.under the current conditions,Financial industry had the greatly impacts and challenges and leads to reform operation on the traditional commercial bank.How to envisage the challenge and impacts caused by internet finance in Minsheng Bank Nanchang Branch that being as the joint-stock commercial bank.This article takes the object of study by China Minsheng Bank Nanchang Branch.By literature analysis,survey analysis,comparative analysis,qualitative and quantitative analysis and other methods,proposed appropriate business strategies and the implementation of safeguard measures for China Minsheng Bank Nanchang Branch.It recommends the adoption of the present study to provide valuable informations for China Minsheng Bank Nanchang Branch financial development,and to provide reference and draw inspiration for other commercial banks in the Internet financial background.Firstly,it demonstrates the concept and features of Internet financial,and then it Indicates that Internet Finance is rapid development and innovation according Internet banking,crowdfunding four aspects of financing,P2P net loans and third-party payments.And from the traditional savings business,payments,financial intermediation services,lending and financial needs of users areas,they were analyzed financial impact of the Internet on traditional commercial banking.Using PEST analysis method to analysis the macro environment of China Minsheng Bank Nanchang Branch,analysising Industry competition,and using SWOT analysis method to analysis internal strengths,weaknesses,opportunities and threat of China Minsheng Bank Nanchang Branch.Finally,through the overall analysis of China Minsheng Bank Nanchang Branch,it proposed business strategy of Internet financial for customer strategy,channel strategy,marketing strategy and product strategy.And it proposed safety precautions for organizational security,system security,assessment and incentive mechanism...