The Research On The Development Strategy Of Nanchang Branch Of China Merchants Bank

Under rapid warming of the market environment of Interest Rates Liberalization and the Internet Finance,the retail finical business of commercial bank presents some new trends,Retail financial business is becoming a modern mode with professional services,product differentiationanddiversified channels.With the rise of Internet finance,it suppliesa lot of opportunities for the traditional financial institutions to develop new business modern.Due to the emergence of the new market environment,the competition of retail banking business of domestic commercial banks has from the simple production competition evolved into strategy competition,but how to develop retail finance,especially under the new situation on the Internet,for the domestic commercial banks is a new subject and new problems.On the reform of bank business,including retail financial business,whether in academic or industry have given more attention.Although a number of banks have proposed to become the largest retail banking or the best retail banking,but also a lack of specific and clear strategic measures.Therefore,this paper will use a combination of theoretical analysis and empirical research method.First of all,the author analyzes the research status of domestic and foreign commercial banks in the retail financial business,and through the comparative study of the characteristics of traditional retail financial business and Internet finance under the new market environment and technical environment,so as to explore a new development model of retail financial business of commercial bank.On the basis of theoretical analysis,the paper through the investigation and the SWOT analysis of retail financial business of Nanchang branch of China Merchants Bank to find the problems and causes of Nanchang branch of China Merchants Bank in retail financial business.Finally,the author put forward four professional abilities for Nanchang branch of China Merchants Bank,getting the customers from on-line and off-line,creates a leading wealth management,managing high-yield assets,low cost savings and low cost marketing operation.And the author also suggests Nanchang branch of China Merchants Bank through establishing a retail financialbusiness data repository,optimizing retail customer experience,establishing an Internet-oriented service process,implementing the retail financial development strategy,to consolidate and expand the leading position in the local.