Research On Marketing Strategy Of Hangzhou DC Trading Company

DC trading company was founded in 2012,and mainly exported automatic doors to overseas market.The development of company met huge crisis because the management did not adjust their business neither made correct market strategy as the market circumstances changed,Especially in 2015,almost no order from oversea market,which almost cause failure for DC.By using SWOT analysis theory and market segmentation theory to analyze the business environment and market strategy of DC Trading company,this article pointed out the main problems of the company,meanwhile provide some guide for the future business and market strategy decision.The main conclusion are: The DC company's marketing strategy in short future is: to insist on current products,expand horizontal product line;open up more marketing channels,meanwhile to strengthen the internal management.In the long term to focus on the market of intelligence and smart home product,and make the customized strategy as the first business strategy to improve the company's core competence.