Research On Differentiated Services Marketing Strategies Of TL Electric Power Company

In recent years,with the rapid development of social economy and the domestic electric power reform,Chinese electric power market has gradually changed from a seller's market to buyer's market.It has entered a brand new stage which is oriented by the power product market demand,in order to meet the needs of customers.The customers' demands for electric power company is becoming more and more strict,the electric power service has gradually become the focus of social development.The electric power industry is facing unprecedented challenges.Therefore,how to adapt to the changing situation,change service opinion,improve service quality and customer satisfaction,becomes to be the key of the electric power company marketing service.TL electric power company belongs to Anhui electric power company.Its current service strategy is the normal electric power service.The customer classification is not exhaustive,cannot meet the personalized needs.So TL electric power company must explore the implementation of differentiated service strategy,change service way,keep and attract more customers,in order to meet the development requirements of the current electric power marketing,and then win in the fierce market competition.This paper is based on the theory of the electric power supply differentiated services.Through the case analysis of TL electric power company,the paper puts forward the specific measures of differentiated service strategy and related guarantee measures.This paper expects to provide decision basis for TL electric power company,provide scientific theoretical basis for the electric power industry,and even provide reference thoughts for the other companies.