Research On The Development Strategy Of Overseas Direct Bank Under The Background Of Internet Finance-industrial And Commercial Bank Of China As An Example

The current financial market deepening,cross market and cross-border needs of increasingly strong,China's commercial banks has accelerated the pace of the internationalization strategy implementation.But in the development process,There are some problems about limited branches,staffing shortage and single type of customer resources on overseas institution and These problems restrict overseas institutional long-term rapid development and it is not conducive to the development of retail business.With the rapid rise of Internet Finance,the successful model and experience of foreign direct bank provides a new way of thinking and reference for commercial banks to expand overseas business.Direct banking is an innovative model of Internet Finance,It uses the Internet to carry out financial operations,through simple products,preferential prices,accurate marketing and efficient operations,to become a tool for banking business development,regional expansion and customer development.In order to comply with the trend of Internet Finance,Industrial and Commercial Bank of China in overseas institutions set up direct bank,and the establishment of direct channel for banking services make up for the weakness of overseas institutions,but in the promotion process,there are some the business model problems in need of improvement.Based on the above reasons,this paper introduces the present situation of development of domestic and foreign direct bank,and summarizes successful experience can be used for reference,according to analyzes the development status and operation pattern of overseas direct bank of Industrial and Commercial Bank of China,It points out the problems existing in the process of overseas promotion of direct banks.At last,combining with practice,it puts forward the countermeasures and suggestions.And It provides a new reference and inspiration for commercial banks to develop overseas direct bank,accelerate the process of internationalization and overseas business development,and enhance the competitiveness of commercial banks in overseas.