| 2013 is known as the year when China’s Internet banking began. During this year, China’s Internet financial enterprises have mushroomed across the country, influencing and changing the traditional financial institutions with the internet thinking in many fields, such as business model, service pattern, financial format, financial structure, etc. Taking into account the rapid development of the Internet financial enterprises, commercial banks began to seek for positive change in order to consolidate the existing dominant position. For example, China Merchants Bank launched the "Mobile Wallet", China Construction Bank launched the "Shanrong Business", Industrial and Commercial Bank of China(ICBC) launched the "e Financial Shopping", Bank of China launched the "Bank of Easy Business" strategy. In contrast, Internet enterprises also swarm into the competition for Internet finance, such as Alibaba, Tencent, Jingdong, Baidu, Sina, struggling to build their own financial business model. For example, Alibaba brought out "Yu’ebao" and founded small loan companies, Tencent linked "TenPay" and "WeChat", Baidu and Netease pushed out "Baidu Finance" and "Netease Finance" respectively.The appearance of these Internet enterprises in financial field is bound to break the original financial structure.ICBC select which mode to the Internet has become a key financial development.In this thesis, the concept of finance, Internet banking and big data was discussed firstly with a detailed introduction to business types and the abroad status quo of Internet banking development. Then, the challenges of Internet finance that ICBC faced in financial payment, financing, deposit and information resources were analyzed. Finally, we made a detailed analysis of the deployed ICBC Internet financial products and proposed several feasible suggestions on development strategy of ICBC Internet finance by combing foreign innovative products on the integration of theory and practice. |
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