RQ Group Develops Strategic Plan Design

Wire and cable industry in the national industry belongs to the second largest manufacture industry, belongs to the pillar industry of national economy, thus greatly influenced by domestic demand. Since China's reform and opening up, China's real estate industry after 20 years rapid development, it has become one of the important pillar industry of national economy in our country, at the same time, countries to invest heavily in infrastructure construction, promote the rapid development of a large number of industry, with the social development, government regulation have changing, the industrial 4.0 will arrival, demand change brings unprecedented challenge to traditional processing industry, therefore requires enterprises must adjust strategy, establish the innovative concept, strengthen the management innovation, technological innovation, to maintain the enterprise long-term development.In this article, the author firstly combed the relevant theories of strategic management, through combing, author of strategic management has a clear understanding, including theory, model and method, etc.The author use a PEST analysis of cable macro envirment,then uses the threat finally a chance a weakness a advantage (SWOT) and BCG matrix method, a detailed in-depth of RQ group various environment, including the external environment and internal environment, hinder the development of weaknesses, can promote the development of the advantages, etc., are analyzed one by one, insufficient knowledge itself, the author is combined with the actual situation, RQ company focusing on business, organization, financing level, such as for RQ group bespoke suit their actual development strategy, the article finally, the author also put forward in the process of strategy implementation, attention should be paid to some of the items and the corresponding guarantee measures.Through these work, the author hopes to help and RQ group, the same enterprise.