Research On The Transformation Strategy Of ICB Branch Of ICBC Under The Background Of Internet Finance

With the rapid development of the Internet, the Internet Finance emerges as the times require. Internet companies rely on their own great technical advantages to expand the financial-related businesses, and to promote the rapid development of the Internet finance. The great advantages of the Internet reflect on low cost, high efficiency, high information transparency and wide coverage. Meanwhile, the internal power of the rapid development of Internet Finance comes from the Internet "openness, cooperation, equality, sharing" spirit qualities. Highly developed Internet finance has certain influence on the operations and its intermediary functions of traditional commercial banks. And it will impact the business activities and the competition of commercial banks in today's financial markets.ICBC is the state-owned industrial bank. The article chooses ICBC QJ branch as a research object. Based on the analysis of the main issues in traditional business management model that exists in the network, we found that these current bank outlets have a poor geographical location, complex business process, simple infrastructure facilities, obvious queues phenomenon, and few specialized personnel. The branch outlet is an important foundation of the commercial bank stability and the key of carrying on the management work. Currently, driving the optimization and transformation of the bank branch outlets has become an important task for commercial banks.ICBC is the state-owned industrial bank. The article chooses ICBC QJ branch as a research object. Based on the analysis of the main issues in traditional business management model that exists in the network, we found that these current bank outlets have a poor geographical location, complex business process, simple infrastructure facilities, obvious queues phenomenon, and few specialized personnel. The branch outlet is an important foundation of the commercial bank stability and the key of carrying on the management work. Currently, driving the optimization and transformation of the bank branch outlets has become an important task for commercial banks.Based on the current business status and major problems of QJ branch, and also the commercial bank branch transformation theory, the article tries to establish a systematic, scientific branch of ICBC QJ work transformation programs and expects to provide some guidance recommendations from the theoretical level.