Research On Marketing Strategy Of Engebei Tourist Area In Erdos City

With China’s reform and opening up,China’s economic growth and national income levels increasing rapidly,unprecedented changes have happened in the development of China’s tourism industry.Number of tourists increases year by year in China,tourism resources grow increasingly rich,and tourism market has become increasingly perfect.Especially after 2009,tourism in China develops at a higher level,with the tourism revenue keeping high-speed growth.At the same time,the national tourism investment scale is also increased year by year,and the effect of tourism industry to the social economic is obviously enhanced.Especially in nearly a decade,the industry scale constantly is expanding.With staff increasing,management system innovation and improving business environment,the travel industry has already become one of the important service industries for economy growth and employment channels expansion.China’s tourism industry will achieve strategic transformation in the next 10 years.China’s tourism industry will enter the era of national tourism,leisure tourism and quality tourism.Tourism has been deeply rooted in people’s demand.In the face of such a huge consumer market,Erdos city and surrounding areas should actively get involved in the construction of high quality tourism scenic spots.En Ge Bei tourist area is another representative after the Sounding Sand Bay and Genghis Khan Mausoleum tourist scenic spot.En Ge Bei tourist area also needs to build a good brand image,which is beneficial to the creation of distinctive characteristics of the scenic area,so as to promote the deeper cognition of En Ge Bei tourist area of the outside world and create a good social image of its own;it’s also beneficial to the integration of more high quality resources so as to enhance En Ge Bei tourism competitiveness,improve tourism image,status,promote the developmentof economy of En Ge Bei tourist area,and truly realize leap-forward development.This article,mainly based on the actual situation of En Ge Bei area in Erdos,and combined with domestic and foreign general theories of marketing and the tourism marketing theory,analyzes the present tourist marketing situation of En Ge Bei.Based on the SWOT analysis on the En Ge Bei scenic area,the author finds out advantages and disadvantages of En Ge Bei tourist area,opportunities and threats;selects suitable marketing mode for it,and finally formulates the marketing strategy of science of En Ge Bei tourist area。...