Marketing Strategy Research Of Tianshui Maiji Botanical Garden Scenic Area

In the domestic tourism vigorous development, under the macroscopic background which some new personalized traveling way emerges unceasingly, the relatively peripheral other scenic areas, the Tianshui Maiji botanical garden has the unique natural resource talent and certain geographical superiority as well as the more complete infrastructure (certain internal ability superiority), meanwhile is facing the rare market environment opportunity, But actually encounters to develops the bottleneck, the question crux lies in the inherent system's restriction and the scenic area marketing strategy flaw.How does the scenic area establish the correct marketing strategy combination, must in the implementation effective tourist market investigation and study, under the forecast premise, by the science method study its marketing environment, carry on the effective SWOT analysis, when carries on the analysis introduces the relatively average opportunity and the relative average threatens two innovation concepts, differentiates to the opportunity and threat relative how many, And establishes finally conforms to the internal ability, to adapt the external environment marketing strategy. Through to the scenic area tourist market indicator system, the market scope and market demand's research, has determined the market segmentation standard, and to divides using the science appraisal target under this standard subdivides the market to carry on the effective appraisal respectively, from the definite target market, based on this carries on the scenic area tourist market localization.Take to the target market customer demand's analysis as the starting point, grasps the market shift, the development personalization variation tourism product, the establishment fixed price strategy, the promotion strategy and the channel choice. Establishes the scenic area service marketing the core idea --CS strategy, the strengthened service process quality control. Sets up the social marketing, the green marketing idea, insisted that travels the marketing innovation, the utilization tourist market marketing classical theory as well as new ideas, draws up the effective tourist scenic zone marketing strategy combination.