Branding Of Nepal For Tourism

Nation branding campaigns have been launched worldwide to help develop a country's image and reputation and to provide a competitive edge on social,economic and political developments.The study provides insight in to the condition of Nepal and its effort.In this thesis I will bring in country branding concept for promoting Nepal tourism sector.Country branding not only works for tourism but also works for trade&commerce and even creating relationship with other countries.But the most affirmative benefits are gained in the tourism sector by country branding.Through Nepal branding,tourism will find a position it deserves.Country branding is long term and continuous process like 'product' or 'corporate' branding.By considering the background characteristics of Nepal,this paper suggests to target the business tourist segment to attract to NepalThis study will examined that Nepal is doing good in all the sectors and also the government taking some good initiatives but we need to make a proper tuning among all these individual efforts to brand Nepal.For this,I have chosen the model of nation branding developed by Simon Anholt through which a country like Nepal can establish a strong brand image as a highly positive better nation to invest and also to visit.To begin with the study,we need to analysis the facts and data as well as survey,to dig further more into the situation of Nepal.These can be useful to highlight the factor which could be Nepal nation brand and the reason why nation brand should be used to enhance the tourism sector.Most of the statistics in our secondary research is taken from the Nepal tourism board.This research contains five main chapters:introduction,literature review,methodology,findings and recommendation/conclusion.Overall,the paper addresses key problem areas affecting Nepal's worldwide image as a tourist destination,whiles analyzing some existing socio-economic problems that are intrinsically linked to the country's image.Finally it suggests ways the government can address such issues in order to sustain a successful country branding scheme,which would invariably place Nepal favorably in the hearts and minds of tourists.