Study On The Cultural Connotation And City Branding In Tourism Resource

With the increasing maturity of the domestic tourism industry, tourism industryhas been a hot topic in the world. The tourism city brand research, including tourismmarketing and planning, which has been greatly concerned by many scholars. In thispaper, authenticity, sexual orientation, sexual reputation, a series of problems oftourism resources factor analysis, accurately grasping its essence，exploring the deepmeaning of their culture through tourism and cultural connotations, can explore thecity with the brand positioning to grasp positioning.This article starts with the tourism resources and cultural connotation and urbanbrand relationship. On the basis of combing and review of tourism resources, thepaper does the research of tourism, culture and brand, urban brands. Meanwhile, withthe theoretical analysis and empirical analysis of typical cases and the combination ofmethods, the connotation of tourism resources and urban branding becomes deepdiscussion, seeking to explore tourism resources, culture and urban brandingcountermeasures. Especially for the tourism industry development and utilization ofcultural resources contributing to urban development, the paper conducts acomprehensive analysis of a mathematical model showing the economic value to thedevelopment of urban. Designed for this purpose out of the corresponding theoreticalsystem, explore the inlfuencing factors of tourism resources. A comprehensiveanalysis of cultural tourism resources, content and methods, play the important part ofthe government. Full range of research and development in areas are related to thecomparative foreign policy. Summarizing and extracting the outstanding theoreticaland practical results are creatively applied to the ifeld of urban construction of the citygovernment.Meanwhile, the paper pays attention to the combination of the speciifccircumstances of Gaozhou and the development of status. The paper tells us that weshould put speciifc strategies and recommendations forward to the exploration of thecity and the policies and systems of establishment of traditional cultural tourismprotection. And on the basis of its resources through tourism and culture, we can explore an effective way to shape the city brand, forming its own unique urban brand,in order to optimize Gaozhou Cultural Tourism development Strategy for reference.