Study On The Marketing Strategy Of Internet Media In The Era Of Big Data

The popularity of the internet and mobile,the widely use of the mobile applications,explosive information production as well as millions of the big data growth,that all indicates the internet economy is coming.Big data,whose takes the distinguishing feature of 4V,which is Volume,Velocity,Variety and Value,has the great influence not only in the daily living,working and thinking but also in the society and economy development,national governance capacity and the ways of social life.Especially for the media industry,big data has the great effect as well.The traditional media,represented by television and newspapers,has been greatly impacted by the Internet.That makes its operation environment and marketing environment greatly changed.The arrival of the internet economy and the era of big data force the media industry to change its role in the thinking,business model,innovation methods and its development.Compared with the traditional media,internet media gains its own advantages in its development,but is also facing more opportunities and challenges.The direction of media development in the era of big data asks for the internet media to integrate media data resources from the only website transforming into all media matrix including the website,mobile website,app,we chat and micro blog and so on,as well as combine the media development and management,which is also the new direction and requirement China Party Central Committee and government put forward to the media industry.Trough the way of establishing the innovation thinking in the aspects of the internet and market-oriented as well as the application of the big data technology in building precision marketing system and marketing strategy is a must.By far,big data has been the hot topics in discussion and research around the world,the widely use of big data technology to achieve precision marketing strategy becomes the reality.As to China,the development and application of large data also has a certain basis and is rapidly developing.The essay takes the rapid development of internet and big data as the background and starting point,analyses and summaries the influence,opportunities and challenges which the internet media has faced,corresponds with the related marketing theory and marketing strategies,which lays out to be the theoretical basis and practical application.Through the marketing strategy comparison between in the common ways and in the ways for the era of big data,focus on the research and analysis in the media changing operation and development,we can explore more opportunities and challenges which the big data brings,and can summary the innovative marketing system building and marketing mode.The essay,studying on the marketing strategy of internet media in the era of big data,taking BF website forwarding company as an example,commits to find the current problems and future direction,in order to put the effective suggestions for the internet media marketing and establish the proper marketing system and marketing strategy.