Analysis And Optimization Of Service Management Of GS Property Insurance Company

Homogenized competition more and more serious in today's world,insurance industry,the traditional products and price advantage in reducing gradually,the insurance company as a consulting service class of the financial industry,the importance of service is becoming more and more.The high quality service for the insurance company sets up the good enterprise image,enhance the sense of trust,improve customer loyalty,better meet the needs of the insured,thus to improve insurance company renewal rate,increase the purpose of the new "policy".So,the high quality service,insurance companies can bring sales,profits,is a "win-win" strategy,namely,customer satisfaction,corporate profits.Service level will be able to make customer satisfaction,relationship to the insurance company's development and progress,is related to the credibility of the whole insurance industry and the level.Strengthen quality management of the insurance company customer service level becomes very important.A company that make the customer satisfied,it and customer relationship is not only based on products,a will only be enterprise is not a good product.With the development of science and technology and the improvement of service level of insurance enterprise,insurance service connotation and extension will be more rich,and presents a new operation characteristics.So,the insurance company to improve its service quality,first of all should adopt the marketing concept of "service first".Research mainly adopts the literature survey method and experience summary method,first introduced the research background,research contents,research significance and research status at home and abroad,then introduces the basic situation of GS property insurers,analyze the present situation of GS property insurers service management service system and mode,including its property company has a service strategy,service strategy,service process and service standards,service personnel and so on.Points out the existing problems and reasons in GS property service management,including service process complexity,imperfect service time is low,customer relationship lack of hierarchical management,workers,lack of professional skills and literacy issues and imperfect service process.To solve these problems,GS property insurers service management optimization design is put forward,such as the construction of service system and service culture,service process improvement and implementation plan,including service process improvement,the aging assessment system to adjust management system,customer classification and grading appraisal system,skills training and the good faith management,the initiative service regulation.Build a service management implementation safeguard,must carry on the service platform,service quality,organizational structure,staffing,etc.,finally summarized and prospected.