Design Of Corporate Customers Service Mode Of C Property Insurance Company

Since reform and opening up, China’s commercial insurance has entered ferment, and become an essential tool of risk transfer in people production and living. At the same time, corporate customers pay more and more attention to risk management, and become important clients of commercial insurance. Because of corporate customers’ special risk conditions and service requirements, it needs insurance enterprise actively participate in the corporate customer’risk management, provide a wide range of value-added services, extend the insurance service from the traditional insurance underwriting and claims link, to the customer classification management and the whole process of risk management. With the change of corporate customers insurance service mode, on the one hand, it can help to strengthen risk control and reduce the risk of loss probability and loss rate; on the other hand, by extending the connotation of the service, help enterprises suffered an accident to resume production as soon as possible, and reduce social friction, promote the effective work of social management.Based on the C property insurance company, the study uses BGT models to calculate the customer equity value and classify corporate customers in the value segment category. On the basis of this, the study’s targets are to enhance customer stickiness, and explore corporate customers’insurance services model of China’s insurance market. Insurance companies should use the characteristics of different types of customers and their insurance resources, division corporate customer’s insurance services as unified customer services and differentiated services. Unified customers services include insurance sales, underwriting, claim payment, renewal and other based service content; differentiated service is to design special service content for different types of customers, such as risk survey, vehicle networking technology services, butler service and other service content. Customers of various types can obtain difference services and insurance enterprise provides service also may have its enterprise features.The first part of this article is the introduction. The second part is the literature review, the customer relationship management, customer equity value, enterprise risk management, and other scholars at home and abroad are summarized. The third part expounds basic connotation, characteristics and status quo of corporate customers of the C property insurance company. The fourth part, based on part of the representative corporate customers, using customer equity value assessment model, and combining with examples, calculates C property insurance company’s corporate customer equity value, discusses the customer classification management scheme based on customer classification. The fifth part explores the establishment of corporate customer service mode based on the customer classification management, and with car insurance corporate customers as an example, design customer service mode from the level of basic services and differentiated services. The sixth part, from the provincial call center service platform construction, corporate customer service information system development and corporate customers’professional service team, discusses strengthening the construction of corporate customers’service system and service platform construction.