JR Company Intelligent Transportation Product Marketing Strategy Research

In 1960s,the Intelligent Transportation Society of America(ITS America)first proposed the intelligent transportation system(ITS)concept,and gradually developed in the world.After years of research and practice,The United States,Europe,Japan has become the world's three largest smart transportation field.As of 2016,the car ownership of China has more than 194 million vehicles,of which the car ownership of China more than 1 million of the city has 49,and keeping the annual growth rate of over 10%.The sudden arrival of the automobile age caused a huge impact on the road resources.The sudden arrival of the era of automobile road resources caused a huge impact,Chinese intelligent traffic started late,but in recent years,with the promotion of intelligent city and urban traffic accidents,traffic congestion and environmental pollution problems,intelligent traffic is paid more and more attention in the country.Since"12th Five-Year",under the favorable urban traffic policies,intelligent transportation industry market scale reached 30 billion 10 million in 2015,the rapid development of the industry,the market prospect is broad.In recent years,big data,cloud computing,internet of things,development of 4G mobile network technology makes the ability of intelligent transportation enterprises to solve the urban traffic problems greatly improved,and makes the development of the industry to pay more attention to safety,smooth and systematic three factors.The intelligent transportation industry facing opportunities and challenges,as the industry standard system is not perfect,low barriers to entry,in recent years a large number of enterprises to enter the intelligent transportation industry,market participants in 2015 nearly 3000,the market competition is increasingly fierce.The core idea of the development of intelligent transportation industry tend to be more reasonable by regulating the supply and demand of the traffic,create a safe,efficient,environmentally friendly urban transportation system,so pay attention to social responsibility is crucial to the development of the industry.This paper takes JR company in the intelligent transportation industry as the research object,mainly uses the PEST macro environment analysis,industry chain analysis,SWOT analysis and other analysis tools,through interviews,literature review and other methods,describes the development and trend of intelligent transportation industry at home and abroad,summarizes and analyzes the macro environment,industry chain and the competition of the intelligent transportation industry.JR company is a professional engaged in military and civil electronic devices,components,equipment and systems research and development,production,sales and system integration of national high-tech enterprises,and has a unique competitive advantage in the field of intelligent transportation.Through the analysis of the company's own environment and its own advantages and disadvantages,we can get the choice of marketing strategy for JR company,targeted market positioning,and then we can put forward the marketing strategy and safeguard measures.