Allied Signal's Voip Marketing Strategy Analysis

VoIP is regard as a gold mine by many enterprises and service providers, but also is a poison technics to the traditional telecom corporations. As the limits of the police, there is no a successful pattern to Chinese corporation for learning like Lianxin Corp. Most of VNOs use for reference other trades to spread theirs products.The status of China telecommunication service market and its scale, are introduced firstly. The opportunities and challenges of Lianxin Corp are found through analyzing the macroeconomic environments, competition environments and telecom industry chain of the that influence the enterprise; the advantages and disadvantages of Lianxin Corp are found through analyzing the internal environment of the enterprise; the best characteristic and consumer behavior. Finally the marketing strategy including production, price, promotion, place, power and KA was deduced according to the actual situation of Lianxin Corp.Hope these VoIP marketing strategy suggestions in the paper have a positive promoting meaning and active value to the spread of VoIP of Virtual Network Operator in China.