The Case Analysis Of Closure P2P Platform Of Ezubo

For the past few years, the rapid development of Internet finance can be supposed to the profound changes in the 21st century financial industry. The traditional financial model has been constantly changed by modern information technologies, and among these modem information technologies, the most typical one is the Internet technology, it keeps permeating into our lives,a lot of financial innovation came into reality. In these Internet technologies,P2P (person-to-person) is one of the typical products that modern information technology made for the financial industry. In 2007, the concept of network lending platform came into China, and then has a pretty rapid development. According to statistics, the number of P2P network platform has come up to 4713 by January 31 , 2017, which is 6.6%higher than last month. The rapid development of the P2P industry played a significant role in China's economic prosperity and development. But on the other hand, some are malignant events came together and network platform closures occurred frequently. There have been 117 problem platforms (not including non-recent) increased in China just in January 2017,which is 6.36% higher than last month. Since then, the number of cumulative problem platforms in China has been more than 2819. Undeniably, the emergence of P2P platform has solved some problems, such as the difficult of small micro-enterprises in financing and the cost of expensive financing. It can achieve the optimal allocation of resources without the bank. However, because the industry is in the initial stage, many relevant processes and initiatives haven't came out, many platforms collapse and the person in charge also run off.Ezubo is the most typical one of these platforms.The case of ezubo network borrowing platform collapse is a representative negative one of the P2P industry and it has a profound impact of P2P industry. As the high reputation that it has in P2P network lending platform during its operation, the case has also caused a great concern across the country. As the huge amount of money the case involved and the extensive scope of the victims, this paper chooses this representative and typical case to analyze. It has a large realistic relevance and can improve the Internet financial theory system and has a certain academic value. The research perspective of this paper is novel and unique, and analysis this enlightening event from many angles, it can expand new ideas of P2P industry in China.In this paper, the research methods of case study and case analysis and theoretical analysis are used to sort out the reasons for the collapse of ezubo. Through the analysis of the origin and development of the collapse of this network, it is necessary to use the theory of economic finance and other related theories to analyze the reasons for the collapse of it.To make a theoretical research of the risk, and then come put to measures and proposals that can promote the healthy development of China's P2P industry. The main paper consists of four parts. The first part introduces the background of the business of ezubo and the causes and consequences of the event, and analyzes the impact of the event. The second part and the third part analyze the reasons why the collapse came up to it. From the internal and external perspectives,analyzes all of the reasons for the collapse of ezubo. From the aspects of business model, risk management mechanism, external supervision and industry self-discipline makes profound analysis of the case. The fourth part is based on the analysis of the first two parts. It puts forward some suggestions on how to prevent and deal with P2P network loan platform similar to ezubo. Such as establishing a blameless risk management system which includes drawing on foreign advanced management experience and combining with the actual situation of ezubo, improving the internal risk management mechanism; At the same time to create a comprehensive external regulatory and supporting service system,including the creation of a blameless external regulatory system and to improve the P2P loan platform self-discipline organization system, from different angles to improve the ability to administer the risk of P2P platform, and finally to create a blameless Internet financial environment.