Analysis On The Development Of Direct Marketing Bank Of Minsheng Bank In China

The booming Internet is baptizing one after another, and the financial sector is no exception. The rapid growth of Internet finance brought about by the impact, just to promote the traditional commercial banks to implement change. Traditional banks in order to cope with the impact of the Internet to survive and develop, this new business model - direct marketing banks, which was born. The development and growth of Internet finance on the one hand the bank's debt structure changes, on the other hand outside the banking system,some financial assets also affect the traditional commercial banks in the general deposit business. In this case, the financial system with the Internet is more closely linked to the financial products must be innovative,coupled with changes in customer spending habits, direct marketing of this innovative development model has been recognized.In the direct banking operation mode, banks do not set up physical counters,customers mainly through the Internet platform for access to banking products and services. Direct marketing bank is a business model, but also a business philosophy, in line with the customer increasingly strong on the pursuit of fast, convenient service, its low-cost efficient business model has won a lot of favor,it will bring to commercial banks New development opportunities. Although the direct marketing banks in foreign countries after a long course of development, after the financial crisis is still survival and development, and ultimately developed into an indispensable part of foreign financial markets, but in the domestic direct marketing banks are still in the primary construction period, the future for domestic direct sales banks How to develop no clear ideas.Therefore, the study of the development of direct marketing, both for domestic financial markets or commercial banks, have a certain theoretical and practical significance.Since 2014, there have been more than 60 domestic direct sales bank on the line, we can see the banks are trying to change, the competitive atmosphere indicates that the future direct sales of banks or become the main battlefield of financial owners. In the domestic commercial banks,Minsheng Bank in the financial Internet,no doubt the pace of the fastest, the effect is relatively obvious. After nearly three years of development,Minsheng direct sales of bank customers up to 5 million, the scale of assets of 53 billion yuan, while achieving the "double five hundred" big leap.In this paper, the Minsheng direct selling bank, for example, briefly introduces the product service and customer orientation of Minsheng Bank's direct selling banking business,and elaborates the development advantages of direct selling banking business through the development of the business itself and the influence on the profit of the mother bank , Highlighting the strong growth of direct sales banks. Secondly, through the PEST analysis and SWOT analysis of the Minsheng Bank's strengths, weaknesses,opportunities and challenges in-depth analysis. Finally, in view of the problems in the development of Minsheng direct selling banks, the author puts forward some countermeasures and suggestions, hoping to provide some ideas for the better development of domestic direct selling banks in the Internet financial age. The future domestic direct selling banks will act as an independent financial Other Internet financial model together to continue to grow and develop, thus contributing to the domestic financial industry towards a more diversified direction.