Research On The Development Of Minsheng Bank Direct Bank Product Service

The Internet is changing our social life, economic life and values and so on. At the same time, the development of Internet technology is also quietly changing the pattern of traditional financial sector. With the development of information and communication technology and Internet technology, Internet finance arises at the historic moment. Domestic Internet finance rise in 2013 and rapidly developed in 2014. Internet finance for its characteristics such as high yield, convenient operation and wide coverage rapidly causes "network gens". In the face of the market environment the burgeoning Internet financial challenges as well as the progress of interest rate marketization, and the increasing of the number of Internet users, the traditional commercial Banks must hasten the financial reform in the new pattern of social development, the establishment of direct banks are the traditional commercial bank financial impact of the Internet’s positive response. Direct banks do not depend on the physical locations of operation model reduce the operating costs, can provide customers with higher product yield; they will bring significant change to the traditional commercial banks. Successful experience tells us:traditional commercial banks can use modern information technology to carry out the Internet business to attract customers, expand the development space.In the past two years, the domestic direct banks are developing rapidly, from February 2014, Minsheng bank direct online Banks start to the end of 2015, there were more than 60 successively opened there direct banks. At the same time, the problems of the development of direct banks also gradually appear, mainly display in the regulatory constraints, the homogeneity of product design aspects as well as Minsheng bank direct bank.This paper studies the products of Minsheng bank direct bank service. This paper introduces the research background and research purpose and meaning from the perspective of the research background, purpose and significance of this paper, and the study of both at home and abroad were reviewed, clearing that what is not involved in the field in the domestic and foreign research results. Secondly, this paper expounds the research relevant theoretical basis of product service and direct banks, and summarizes the development of the direct bank. Thirdly, this paper introduces Minsheng bank direct bank’s business scope of deposit, wealth management and trading and the current situation of products service, and analyzes the advantages, weaknesses, opportunities and threats of the improvement of Minsheng bank direct bank product service. The measures of the pre-sale, sale and after-sales services improvement are proposed to exploit its advantages of overall influence and teleology, make up for the weaknesses of management and propaganda, use its opportunities of policies, economy and society, and resist the threats of competitors and alternative products and so on the basis of the analysis. These Measures are mainly in reflected in the construction of workers, the improvement of technology, there enforcement of communication and the construction of customer relationships. The last of the paper research content is summarized and some prospects for the future research are put forward, hoping to provide reference for future research.