The Study Of Intergenerational Transimision Of Family Tourism Behaivor

Since thirty years of reform and opening up,consumption habits and behavior patterns of Chinese first generation of tourists have become mature.As an important activity context for new generation of tourists to achieve consumption preferences and behavior patterns from their parents,family tourism provides a good opportunity for us to understand the new generation of tourists' potential behavior preferences and patterns.Based on the composition of family tourism and the theory of inter-generational transmission,family members are divided into parental generation and filial generation in this study.And then comparative analysis has been down between the two generation focusing on their natural attributes,influence factors,behavior characteristics and classification patterns.Cognitive learning theory and theory of planned behavior are introduced into this study as basic analysis perspective.By using the basic theory and method,the behavior of family members in tourism has been examined as an outcome of interact relationship between human being and tourism environment,this research probe into the process of tourism behavior of both parental generation and filial generation,and the process of interact between parental generation and filial generation.In this paper,the empirical data obtained from the Overseas China Town east Shenzhen(OCT Shenzhen)using smart phone APP.This is the first time using mobile phone APP to carry out research of family tourism,obtaining data of sightseeing trajectory,photos,videos,drawings,interviews records to study family tourism behavior.According to the results of data analysis during empirical study,the existence of inter-generational transmission has been confirmed on cognitive behavior,visit behavior and evaluation behavior.The research shows that the phenomenon of inter-generational transmission of family tourism behavior does exist,and the inheritance relationship is the mainstream of family inter-generational relationship in tourism,the "absolute inheritance" and"strong inheritance" are mainstream on all aspects of cognitive behavior,visit behavior and evaluation behavior.In the study of inter-generational transmission of family tourism behavior,influence factors of transmission and different patterns of transmission have been analyzed.Age of filial generation,education background of filial generation and gender of parental generation are recognized as key influence factors of transmission.According to the results of K-means cluster analysis,different transmission patterns are revealed as four types,which are Parental-filial consistency,Parental-satisfied,Filial-dominant and Parental-follow,and could be classified into Post-figurative Culture and Pre-figurative Culture.The results of this study show that tourist behavior of parental generation does affect tourist behavior of filial generation through family tourism activity.The study of inter-generational transmission of family tourism behavior could help us not only to get better understanding of the currency of family tourism,but also forecast tourist behavior of filial generation based on our studies of tourist behavior parental generation.This study provide theoretical framework for precise forecast of tourism market and product planning for family tourism related.