Investigation On Decision-making Behavior Of Xinmin Family Tourism

China is entering the era of universal tourism,family tourism as the main consumption of tourism market,with its important market position s hould be more Attention.Based on the research progress of family touris m decision-making in home and abroad,This article takes the Xinmin fa mily tourists in Liaoning province as the study object,studies the tourism decision-making behavior of different types of families,uses the question naire survey method and the statistical analysis method,and uses the SPS S 21.0 software to data processing and analysis of 218 Questionnaires.Us ing the interview method and the content analysis method,using the analy zer segmentation software to analyze the frequency of the interview conte nt of 21 families,the general and Difference characteristics,role distributi on and influencing factors of Xinmin family tourism decision-making beh avior were obtained.Finally,the following main conclusions are drawn:(1)the general characteristics of the range,frequency,residence time,traf fic mode and family travel decision-making preference of Xinmin family tourism decision-making are obtained by using frequency statistic Metho d.(2)using frequency statistic method and cross-linking table to obtain th e role distribution of family members in different family types and differe nt tourism stages.(3)using factor analysis to extract the five factors affec ting Xinmin family tourism decision-making,namely,the consumption and service factors of tourism destination,the factors of family friends and r elatives ' desire,the attraction factors of natural culture,personal conditio ns and perceptual factors,and the marketing factors of merchants.Confir med the different age,occupation,education,The significant difference b etween the monthly income and the five Factors.using multiple linear reg ression analysis,analysis the relationship and degree of action between fi ve factors and family tourism decision-making in Xinmin.(4)through inte rviews with families of the newly married couple,the core family and the family of 21 different life cycles,this paper reveals the differences of Xin min family tourism decision-making behavior from the aspects of major li fe experiences or important events and fertility plans.Finally,According t o the results of the empirical research,the tourism enterprises to cater for the tourist consumer psychology,targeted development of family tourism products,pay attention to the differences in decision-making behavior of family members,carry out accurate marketing,strengthen propaganda,im prove the tourism destination integrated service capacity and influence,m arket segment type,to meet the individual needs of family tourists and ot her suggestions.