The Study Of Z Group Co.,Ltd. Steel Products Marketing Strategy Optimization Research

Steel industry is the core of the construction and development in our country of heavy industry,steel industry the development of the relationship between the national economy,our country since the founding,has been attached great importance to the construction of the steel industry.Since the ninety s,in order to improve the management mode of China's steel industry,metal industry core competitiveness,to technical reform and the transformation of business model.As to the early 21 st century,China's steel industry development gradually stabilized,the market tends to saturation,lead to steel market surplus products,competitive,and many other problems.In industries such difficult situation,for the steel industry to carry out the strategy of market management,management of marketing mode,began to get the favour of many steel companies.Z as one of many domestic steel enterprises group co.,LTD.,is also faced with such product development bottleneck situation,according to market changes make corresponding marketing strategy is the z group company currently facing the most pressing problem.Against the current z group company in steel product marketing management,implement new marketing strategies in the information era,new era for steel products marketing layout,expanding the market opened,to expand sales,with the support of relevant marketing theory,this paper of z corporation current marketing background are analyzed,and collect the related marketing literature at home and abroad as the theoretical research of the article,according to the characteristics of the steel products and insufficient z group company in marketing and limitations,the 4 p marketing theory,combined with the specific optimization model,the z group company detailed analysis has been done for the steel products marketing present situation,pointed out that z group company in the marketing problems,namely the lack of regulation of market marketing strategy,in the process of selling the lack of technical sales approach homogeneity,sales and service,combining with the characteristics of steel products pricing,sales channels are too traditional,unreasonable incentives such as basic situation,elaborated the z group company current strengths,weaknesses,opportunities and threats,based on 4 p theory analysis,put forward the marketing solutions,including closely with Internet platform for marketing promotion,promote the technology level of sales staff,to develop specific pricing strategies according to the module and service content,in through the Internet platform promotion,establishing diversified incentive system and incentive mode,etc.Finally,the z group company marketing strategy of the implementation of the proposed organization and management of security advice.This article through to z group company of steel products marketing strategyoptimization research,on the one hand can improve traditional z group company of steel products marketing,promote z group company in the information age of steel products sales,good z group company in the era of information economy,how to build core competitive products.On the other hand,due to the z group co.,LTD.,in the domestic belong to metal marketing as one of the main business of large service providers,to z group co.,LTD.Steel products marketing strategy optimization research,and also can provide reference for the similar nature of the company's marketing.