The Impact Of Internet Insurance On Enterprise Value Of R Life Insurance Company And Its Countermeasures

With the rapid development of Internet application technology,our country is rapidly entering the "Internet +" era.More and more people are concerned about "Internet +insurance" mode.Huge market space,a good Internet user base,the extensive use of Internet technology and the plight of the traditional insurance industry to promote the scale of Internet insurance business expansion.After nearly two decades of exploration,China's Internet insurance into the rapid development stage,the Internet insurance market share continues to rise,Internet insurance has become an inevitable choice for the development of China's insurance industry.After years of development,the insurance industry has made some progress.But the domestic insurance industry compared with foreign developed insurance markets in terms of service efficiency,product innovation still lags behind.Research on the Internet channel is important to help traditional insurers improving market share and service efficiency.With the widely use of big data analysis,cloud computing,mobile payment technologies,how to use new technologies,new ideas,meet ever-changing customer demand,become an important choice for the insurance industry has to face.While the scale of Internet insurance business is growing rapidly,the problem of restricting Internet insurance is becoming more and more obvious.The core issue of the study is the impact of Internet insurance on the value of traditional life insurance companies.Specific answers to the following questions:(1)why the traditional life insurance companies carry out Internet insurance business?(2)what is the impact of the Internet insurance business on the company?(3)how to carry out Internet insurance to enhance the value of life insurance companies?Based on the collection of relevant literatures,the author focuses on the Internet insurance business of life insurance companies.By analyzing the data of R life insurance company,finding the reasons why life insurance companies carry out the Internet insurance and the impact of the Internet insurance on the traditional companies.and the factors that have important influence on the promotion of enterprise value,so as to provide reference value for life insurance companies to realize value increment.Looking for important factors in order to help life insurance companies enhance corporate value.