| The real estate enterprise plays an important role in China’s economic development,it had experienced the booming development of the industry,but also undergoing series of national regulatory policy.Real Estate industry,which is based on plenty of funds,the funding need is still the priority of it.Accompany with the transform of marketing environment and the change of financial market,real estate enterprise needs a new financing context to adapt to the current operation and future development.By contrasting the sources of funds of real estate enterprises in these years,we could find the traditional methods of financing is cramped.This is not only a big limit of financing sources for enterprises,but also bringing in very vicious negative for the establishment of capital structure.Meanwhile More industry system risk and operating risk are being passed to the bank.which will block the healthy development of real estate industry and financial industry.Facing the real estate enterprise financing predicament,it is imperative to draw lessons from foreign innovative financing model.In this paper,was analyzes the real estate investment trusts,real estate,private equity and other new type of financing case,and it also puts forward the possibility of learning.According to the analysis of the work in the specific case,it summarizes its success and deficiency on the innovation of the financing channels.The enterprise in the case has been made breakthroughs in real estate investment trust financing.Although equity financing products have not opened the door fully to this company,but the efforts of the enterprise has been worked in the iceberg.We should solve the problems from the analysis of the existing problems,and putting forward the difficulties in the practical operation.In the process of case analysis,this article gives some advice about the development of real estate enterprise in the future just as follows:The company should discuss and research with the investors about the new financing channels,find the real way to it;give aggressive innovation in equity financing channels will help to build the rational capital structure,which will help the healthy development of the industry;financial environment and law environment should also be developed at the same pace,these will offer the strong system guarantee. |