Optimization And Empirical Analysis Of The Pricing Model Of The Financing Lease Of Large Car Rental Companies

The volumes of financing leasing are compound growth since its appeared in fifty's of last century.Auto financial leasing as one of the segment has become the second leading role in addition to auto consumer credit.Due to the advantages of financial leasing,market entrants began to increase lead to the traditional financing lease has been unable to meet the demand of market.Operating leasing as an non-full payment and provide a series of value-added services form of lease begins popularity.As one of the competitors,large car rental companies are faced with opportunities and problems.Opportunities: vehicles,network expansion brought about the scale of the economy,including procurement,insurance,maintenance,marketing and other costs decreased.Also face many problems including traditional financing channels,whether the salvage value can be recovered as expected and the most critical rental price.Pricing directly affect the future of the company's expected revenue,while the price advantage for the enterprise is essential.In this paper,we will establish a general pricing model of business finance leasing for large scale car rental companies under the consideration of relevant influence factors.This paper analyzes and discusses four factors that affect the price of rent,including: the choice of financing channels,the impact of VAT rates on pricing,the car rental industry faces risks and used car salvage.And through the AHP analytic hierarchy process to build the model,the Residual Values Rate of used car was calculated.We deeply study the pricing of two large car rental companies,and analyze the advantages and disadvantages of the pricing model.Finally summarized a new pricing model,and has carried on the empirical analysis,examined its rationality.In terms of financing,asset securitization and listing and financing can be considered.Large car rental companies do not have to consider the impact of VAT rates on Pricing.The author finishing a set of actual used car valuation table.The required rate of return is based on the financing rate and the risk premium rate and profit margin.It is proved that it is reasonable and effective to use the rent pricing model which is constructed by the principle of the Internal Rate of Return.