Study On The Influence Of The Tourism Network Information Service Of Self-help Tourists Decision-making

Tourism in our country is in the midst of the rapid development of network information service under the good situation,in-depth study and explore the tourism network information service to guide the orderly and healthy development of the tourism industry in our country is very important.This paper sorting and summarizes the domestic and foreign relevant network information service for tourists and self-help tourism decision-making theory,such as selection of self-help tourism as the research object,using the field investigation combined with online surveys to get research data,this paper adopts the descriptive statistical analysis,item analysis,correlation analysis and structural equation model analysis and other analysis methods,with the aid of statistical software SPSS20.0 quantitative analysis of the network information service and the correlation of self-help tourism decision-making.In this article,through comprehensive analysis of questionnaire and literature,and eventually to the following conclusion: tourism network information service of self-help tourists travel decisions obvious effect;In tourism network information service,the website looks,clear quality of website content,website content,website technology applicability is to support the user satisfaction,in turn,the decisive factors affecting tourism decision-making;As a source of information important channel,the Internet is convenient,information updates fast,personalized content and characteristics of interactive,has become a self-help tourists travel before the main information source channels,help before the tourists' rational decision-making,provides an important help for their travel;Tourism in our country is in the midst of the rapid development of network information service under the good situation,the quality of the tourist enterprises should pay more attention to the Internet information service,the first integrated information customization,actively push,search engines,instant messaging,online communities and other means of service,and increase the correlation between all kinds of services,integrated service product,to satisfy the increasing of user information demand.