Study On The Financial Strategy Of Tsingtao Brewery Co Ltd

China has been a big beer producer and consumer.Beer production has enjoyed over one hundred years of history in China.Ten decades of history has witnessed the increase and decrease of the number of beer makers.Beer enterprises have transformed themselves from the pursuit of “scale and quantity” to “efficiency and quality “and from the blind pursuit of becoming bigger to becoming stronger.They have made incredible efforts to break the deadlock of being big but weak.Tsingtao Beer is one of China's centenary breweries crowned with good reputation at home and abroad.It attributes its success to the making of development strategies and the coordination of its financial strategies.In the new highly competitive market environment,China's brewery industry is doubly burdened with the intense market share grabbing of other competitors at home and the capital “intrusion” of foreign brewery giants.Therefore,how to maintain long-term development in such fierce competition and how to closely combining the financial strategies with the organization's development strategies are very important for the enterprises to improve their competitiveness and achieve long-term healthy growth.This paper takes the financials strategies of Tsingtao Brewery Co Ltd as an example.First,it introduces the basic information of the company and then analyzes the company's internal and external environment,and its own resources and strengths.Next,it makes an analysis and comments on the company's investment strategy,funding strategy,financial management strategy and dividend distribution strategy based on the specific content of the financial strategy.In closing,it summarizes the revelation of the financial strategy that the Tsingtao Brewery Co Ltd takes.Conclusions have been drawn from the paper that Tsingtao Brewery became bigger and stronger from 1993 to 2001 when it took low-cost-and-rapid-investment strategy,large-scale fund-raising strategy and changing large portion of dividend distribution strategy.From 2002 to 2006 when it made business stronger and bigger,it adopted tightening investment strategy,stock right remising fund-raising strategy and steady declining type of dividend distribution strategy.From 2007 to 2015 when it has been integrating and expanding the business,it takes steady and robust investment strategy,diversified fund-raising strategy and dividend distribution strategy.Tsingtao Brewery has a sound track record in fund management strategy and cost control strategy.Besides,it has been revealed that it is important to analyze environment,pay attention to strategy cooperation,promote the constructing of financial system,strengthen the creation of information system and attach importance to the evaluation of financial performance.Two suggestions have been proposed that much attention should be given to brand investment and overseas market exploration.Through the case study of the financial strategy of Tsingtao Brewery Co Ltd,it hopes to promote the application of financial strategy theory to the enterprise's financial management,so as to help enterprises to achieve their development goal and safeguard a long-term healthy development.