Research On Rural Tourism Development In Y City Of Zhejiang Province From The Perspective Of New Rural Construction

Rural tourism is a historical category,its first as an independent tourism project appeared in the second half of nineteenth Century in europe.Compared with western countries,rural tourism in China started late,after 1980 s and 1990 s self development promote the development,after twenty-first Century,China's rural tourism ushered in a period of great development.In recent years,the rapid development of rural tourism has greatly promoted the development of rural social economy,improve the living standards of rural residents,rural residents' quality of life has also been significantly improved.However,at the same time,we should also be soberly aware that China's current rural tourism development process,there are still many problems,such as the homogenization of rural tourism products seriously,rural tourism resources over exploitation of rural tourism,etc.these problems form monotonous,have seriously restricted the healthy and sustainable development of rural tourism.How to promote the development of rural tourism better and faster is one of the important issues to be solved in the new period.The construction of new socialist countryside provides a good opportunity for the development of rural tourism in China.The construction of new socialist countryside is the key link of building a socialist harmonious society,and rural tourism is one of the important ways to promote the construction of new socialist countryside.Therefore,how to correctly handle the relationship between rural tourism and new socialist countryside two,give full play to the development of rural tourism to promote the construction of new socialist countryside,and realize the development of rural tourism in the deeper background of the socialist new rural construction,is the value of this study lies.This paper is divided into four parts:The first part,introduction.In this chapter,the author describes the research background,significance,research ideas,research methods and research status at home and abroad are described in this chapter.To do the preparatory work for the smooth progress of the study.The second part,the related concepts and the theoretical basis of the study.In this chapter,the author of this article related to the concept,such as the new rural construction,rural tourism,and beautiful countryside,made a summary and induction.At the same time,the application and the theory of this paper are summarized.And thus laid a solid theoretical foundation for this study.The third part,the current situation and dilemma of rural tourism development in Y city of Zhejiang province.In this chapter,the author chooses the Y city in Zhejiang Province as a case study analysis,field investigation of Y city of current rural tourism development,through the questionnaire survey and interviews,find out the rural tourism development in the city of Y dilemma.The fourth part,to further optimize the Y city rural tourism related measures.According to the process of facing the development of rural tourism in Y city the chapters of the dilemma,the author of their own knowledge,put forward relevant measures to further optimize the development of rural tourism in the city of Y,such as to give full play to the dominant position,the government to increase the integration of Tourism resources,efforts to build rural tourism brand,improve the system of rural tourism industry,etc..The purpose is to promote the development of rural tourism in Y city in order to provide reference for the further development of rural tourism.The fifth part is the conclusion.The research conclusions of this paper are summed up and summarized.